现在我们有一个主要市场为目标,我们需要找到一些低矮的水果摘。换句话说,我们需要找到”等省”字,我们将针对我们的文章,文章提交通讯录以及那些我们将出版,我们的服务。
显然,我们打算启动这一过程和关键字的工具。有很多它们(一些免费的,一些报酬,但我使用谷歌)的关键字工具,因为它是相当准确的和我有好的结果。https://adwords.google.com/select/KeywordToolExternal
将使用关键字或短语,你想出在SpyFu……主要的市场,你要的目标。下面是一个例子,我将继续使用“按揭”的利基,那就是我要找的关键字工具:你现在提供一张长长的单子,上面列了相关的关键词搜索的数据和。这个数据是正确的,但它不是100%准确,足以让粗略估计,其目的为我们服务。主要的事情我们想看看是“大约美国航空志愿队(飞虎队)的搜索量。”这是平均每月的搜索量为每句话在谷歌。我们不希望任何目标,极具竞争力,可能会花几个月的时间来为我们的文章和mini-site页的排名对那些关键词。所以我们去低!
既然你已经把主要关键字或短语,你想出进入关键字,单击“大约美国航空志愿队(飞虎队)的搜索量”的2倍。那将改变显示命令的相关短语搜索短语,因为他们从最小的到最大。(把“类型”设置为宽广。)现在去列表,点击“添加”下,每个短语大约有1,500-2,500平均每月的搜索。它不会伤害到一个高或低一点,但1,500-2,500是个不错的区域必须铭记在心。这不是一门精确的科学。一些容易等级。一些最好的关键词的目标可以每月搜索到成千上万的,但是它将会非常耗时的分析每个词,直到你想出一个胜利者以这样的搜索量,所以我通常只有大约有1500 -2,500进行月度的搜索。如果你没有至少30个短语,然后开始寻找相关的词语。举例来说,如果你进入“按揭贷款”,只发现了10个短语的“甜蜜部位”(1,500-2,500)”然后尝试“住房贷款”及其他相关短语…把所有的短语在他们的甜点,直到你有至少30个短语。一旦你拥有了自己的名单(你应该看看他们的权利在谷歌屏幕的关键字工具)下载。为了做到这一点,你应该看一些链接列表给你下几个选项。我亲自把它们进行下载文本和开放他们用记事本,但你可以使用任何你想要的东西。一旦你拥有了自己的名单,你已经开了谷歌。现在我们要进行竞争。我们这样做,因为尽管他们是“long-tail”字,那并不意味着他们没有强烈的竞争!
在这篇报告,我走进细节的每件小事,你能看进为了确实是彻底的竞争分析。我做这件事,因为我想让人们真正了解搜索引擎的工作。然而,这不是还不是我自己的竞争分析…我抄近路,我接受了
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随着击中!它也被混乱的人们,他们会花更多的时间试图让这个“正确的”比他们把东西放进行动!综上所述,用以下是我个人使用,技术分析与竞争奏效了!它看似简单的!这个例子,我们将使用这个短语“网上报价”,它有抵押贷款平均每月的搜索量的1300目前(有点低,但没关系。)
我做了搜索短语在谷歌。我看看谷歌工具栏的PageRank(TBPR)对于每一种排名前十的结果(我使用SEO为3.0,显示这种直接在SERPS,所以我不需要点击每一页。)然后我加入他们,他们以10分,换句话说,我找到了平均工具栏的PageRank前10位的结果。我看到了TBPR平均3.6我使用这个简单是指南:如果普通TBPR是3个以上(或迟或早0.1或0.2)我说出关键词,这不值得花时间。如果普通TBPR 3或低于(或迟或早0.1或0.2)我把它。我这样做,因为我所有的关键词,直到我有大约有良好的短语。就是这样!竞争分析完毕!不贵的工具…没有浪费时间!所以,在这种情况下,“网上抵押引用“不会成为一个短语,我的目标。许多人认为谷歌的工具栏,是不正确的PageRank,这是一个邋遢的做法竞争分析和我同意,那不是100%准确的,它意味着非常小的时候看著基础上,但当你看平均TBPR的一群遗址,穿着紧身利基和我自己是相当精确的成功与这很简单的事实证明技术!一旦你完成了你的竞争对手分析,你应该有至少26好的短语,准备目标!
你打算目标在你的mini-site这些短语。
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网站的目标短语# 1页1 # 2第二页的目标词短语# 3页,目标3个目标短语# 4页4 # 5页的目标短语五个目标短语# 6因为你的主页链接和权威的自然收益比你内在的页面,你可以攻击一个短语,有点更有竞争力,但是,如果你想要的不是非常重要,因为这个公式你不依赖于你的网站的网页排名,因为大多数的交通来自你的文章中排名第通讯录!你打算目标20词组的文章,你提交文章目录。很明显,你可以添加更多的页面到您的网站,提供更多的文章,文章目录,但是这是最低限度,我推荐的前和创造另一个网址。非常重要,你写文章的,或者所写的,必须写的!如果用户是关闭的,你不会成功,这个公式!这个人会去点击广告和购买链接基本上都是通过你的人发现一篇,你提交地点EzineArticles谷歌搜索后。换句话说,他们正在寻找关于如何做“某某”,所以他们做谷歌搜索“如何做”而在xyz的前十名的结果是一篇文章EzineArticles(或另一个目录)和连接到你的mini-site在签名!thema质量,给他们想要学习更多的东西,把他们的垃圾和他们消失了!
Finding the Low-Hanging Fruits
Now that we have a main market to target we need to find some low-hanging fruit to pluck. In other words, we need to find the “sub-niche” keywords that we’ll be targeting with the articles that we submit to article directories as well as those we’ll be publishing to our mini-site.
Obviously we’re going to start this process with a keyword tool. There are loads of them out there (some free, some paid,) but I use Google’s Keyword tool, as it’s fairly accurate and I’ve had good results using it. https://adwords.google.com/select/KeywordToolExternal Insert the keyword or phrase you came up with at SpyFu … the main market you’re going to target. For this example I’ll continue to use the “mortgage” niche, so that’s what I’ll search for with the keyword tool: You’re now provided with a long list of related keywords and their search data. This data is NOT 100% accurate, but it is accurate enough to get a rough estimate and to serve its purpose for us. The primary thing we want to look at is the “Approx Avg Search Volume.” This is the average monthly search volume for each phrase in Google. We definitely don’t want to target anything extremely competitive, as it would take months, possibly years for our articles and mini-site pages to rank well for those keywords. So we go low!
Now that you’ve inserted the main keyword or phrase you came up with into the keyword tool, click “Approx Avg Search Volume” twice. That will change the display order of the related phrases from the least searched phrases to the most. (Leave the “Match Type” set to Broad.) Now go through the list and click “add” next to every phrase with approximately 1,500-2,500 average monthly searches. It doesn’t hurt to go a little higher or a little lower from time to time, but 1,500-2,500 is a good zone to keep in mind. This isn’t an exact science either. Some will be easier to rank for than others. Some of the best keywords to target could actually have monthly searches well into the tens of thousands, but it would be extremely time consuming to analyze each individual phrase, until you come up with a winner with that kind of search volume so I normally analyze only those around 1,500 -2,500 monthly searches. If you don’t have at least 30 phrases then start searching for related phrases. For instance, if you entered “mortgage loan” and only found 10 phrases in the “sweet spot (1,500-2,500)” then try “home loan” and other related phrases… add all of the phrases in their sweet spot until you have at least 30 phrases. Once you have your list compiled (you should see them to the right of your screen within Google’s keyword tool) download them. To do that you should see a few links under the list giving you a few options. I personally download them as text and open them with notepad, but you can use whatever you want. Once you have your list compiled you’re off to Google. Now we’re going to analyze the competition. We do this because although they are “long-tail” keywords, that doesn’t necessarily mean they don’t have strong competition!
In the first version of this report I went into detail every little thing that you can look into in order to do really thorough competition analysis. I did that because I wanted people to really understand how Search Engines work. However, that wasn’t and still isn’t how I conducted my own competition analysis… I cut corners and I accept misses
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along with the hits! It was also confusing people and they were spending more time trying to get this “right” than they were putting things into action! With that being said, the following is the EXACT technique I personally use for competition analysis and it works! It’s deceptively simple! For this example we’ll use the phrase “online mortgage quotes,” which has an average monthly search volume of 1300 at the time of writing (a little low, but that’s fine.)
I do a search for the phrase in Google. I look at the Google Toolbar PageRank (TBPR) for each of the top 10 results (I use SEO for Firefox, which displays this directly in the SERPS, so I don’t have to click on each page.) Then I add them all up and divide them by 10, in other words, I figure out the average Toolbar PageRank of the top 10 results. I see the average TBPR is 3.6 I use this simple guideline: If the average TBPR is above 3 (give or take .1 or .2) I throw out the keyword, it’s not worth my time. If the average TBPR is 3 or below (give or take .1 or .2) I keep it. I do that for all of my keywords until I have about 26 good phrases. That’s IT! Competition analysis complete! No expensive tools… no wasted time! So in this case, “online mortgage quotes” would NOT be a phrase that I would target. Many people argue the fact that Google’s Toolbar PageRank is inaccurate and this is a sloppy way of doing competition analysis and I do agree that it’s not 100% accurate and it means VERY little when looked at on a page by page basis, BUT when looking at the average TBPR of a GROUP of sites in a tight niche, it is pretty accurate and my own success with this very simple technique proves that fact! Once you’ve finished your competition analysis, you should have at least 26 good phrases that are ready to be targeted!
You’re going to target 6 of these phrases in your mini-site:
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Homepage targets phrase #1
Page 1 targets phrase #2
Page 2 targets phrase #3
Page 3 targets phrase #4
Page 4 targets phrase #5
Page 5 targets phrase #6
Since your homepage naturally gains more links and authority than your internal pages, you could target a phrase that is a little more competitive if you wanted, but that’s not incredibly important because with this formula you aren’t dependant on your site’s pages ranking, as most of the traffic comes from your articles ranking in article directories! You’re going to target the remaining 20 phrases in articles that you submit to article directories. Obviously you can add more pages to your site and submit more articles to article directories, but this is the bare minimum that I recommend before moving on and creating another site. Very Important: The articles that you write, or have written, MUST be well-written! If the user is turned off you will not succeed with this formula! The people who are going to click on your ads and buy through your affiliate links are primarily people who found an article that you submitted to places like EzineArticles after doing a search on Google. In other words, they’re looking for tips on how to do “xyz” so they do a Google search “how to do xyz” and somewhere in the top 10 results is an article in EzineArticles (or another article directory) with links to your mini-site in the signature! Give thema quality article and they will want to learn more, give them crap and they’re gone!
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